Apple's senior vice president of internet software and services, Eddy Cue, pictured, displays the new iTunes interface.

Apple has unveiled one of the biggest gambles in its history with a radical overhaul of its iOS software. The new iOS 7 software has a 'flat design', but critics say the dramatic new look could backfire, confusing users - while others claim it simply looks like Google's rival Android system. It is the result of a huge power struggle within the company, which saw the previous head of iOS, Scott Forstall, outed in favour of British born-designer Sir Jonathan Ive, who oversaw the new software.

http://www.dailymail.co.uk/sciencetech/article-2338987/Will-best-looking-Apple-software-Company-bosses-stage-unveil-host-new-changes-iPhones-iPads-Macs.html

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